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Scope of Advertisng Courses
Submitted by Nancy on 20/08/2013 - 02:24 PM
 The scope of advertising is immense. As the business environment keeps changing, the scope keeps shifting too. For example, earlier television advertising was the most important in any campaign as it reached the maximum consumers at one go.
Now, no advertiser or marketer can leave out digital from their marketing plan.
Advertising Courses Education has been taught around the world for over 100 years. Originating at New York University with the course "Advertising", the subject is now offered through certificate, bachelors, masters, and doctorate programs in over 150 academic institutions.
Along with advertising's role in higher education, professional advertising associations such as American Advertising Federation, American Association of Advertising Agencies provide a variety of educational programs to students and working professionals. Academic and research based organizations, such as the American Academy of Advertising and the Advertising Education Foundation work to research advertising, its functions and its future, as well as provide a variety of educational resources to students.
An emerging platform for advertising education is the student-run advertising agency, an education-based marketing partnership between a for-profit company and a student group or classroom. This method of teaching advertising fuses academic theories with practical applications.
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